Privacy policy


Last Updated: December 29, 2025

This Privacy Policy describes how Pierre Francis Ltd ("We", "Us", the "Data Controller") collects, uses, and shares your personal information when you visit or make a purchase from www.pierrefrancis.co.uk (the “Site”).

1. Personal Information We Collect

When you visit the Site, we collect information in three ways:

A. Device Information (Automated)

As you browse, we automatically collect details about your device, web browser, IP address, and time zone. We also collect data on how you interact with the Site (e.g., which products you view). We collect this using:

  • Cookies: Data files placed on your device. We only place non-essential cookies (analytics/marketing) if you consent via our Cookie Banner.
  • Log Files: These track actions on the Site (including IP address and browser type).

B. Order Information (Provided by You)

When you make a purchase or attempt to make a purchase, we collect:

  • Identity Data: Name.
  • Contact Data: Billing Address, Shipping Address, Email address, and Phone number.
  • Financial Data: Payment confirmation details. Note: We do not store full credit card numbers; these are processed securely by our third-party payment providers (e.g., Shopify Payments, PayPal).

C. Trade Account Information

If you apply for a Pierre Francis Trade Account, we additionally collect business verification data, including your Company Name, Company Registration Number, and VAT/EORI Number.

2. How We Use Your Personal Information

We use this information to provide you with our Service. Specifically:

  • Fulfilling Orders: To process payments, arrange shipping, and provide invoices (Lawful Basis: Contractual Performance).
  • Communication: To send you updates about your order or account (Lawful Basis: Contractual Performance).
  • Screening: To screen our orders for potential risk or fraud (Lawful Basis: Legitimate Interest).
  • Improvement: To optimise our Site layout and user experience based on analytics (Lawful Basis: Legitimate Interest).
  • Marketing (The "Soft Opt-in"):
    • Existing Customers: If you have previously purchased from us, we may send you marketing emails regarding similar products unless you have opted out.
    • New Visitors: We will only send you marketing communications if you have expressly signed up for our newsletter (Lawful Basis: Consent).

3. Sharing Your Personal Information

We share your Personal Information with select third parties to help us run our business:

  • Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Service Providers: We share necessary data with shipping couriers (e.g., Royal Mail, DPD) to deliver your orders.
  • Compliance: We may share your Personal Information to comply with applicable laws, to respond to a Court Order, or to otherwise protect our rights.

4. International Data Transfers

Pierre Francis is based in the United Kingdom. However, our store platform (Shopify) processes data globally. We rely on the UK International Data Transfer Agreement (IDTA), the UK-US Data Bridge, and Adequacy Decisions to ensure your data is protected to a standard equivalent to the UK GDPR when it leaves the UK.

5. Your Rights (UK GDPR)

If you are a resident of the United Kingdom or the EEA, you have specific rights:

  • Right of Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You may ask us to correct data that is inaccurate.
  • Right to Erasure: You may ask us to delete your data (the "Right to be Forgotten"), provided we do not need to keep it for legal tax/accounting reasons.
  • Right to Withdraw Consent: Where we rely on consent (e.g., for marketing), you may withdraw this at any time.

To exercise any of these rights, please contact us at sales@pierrefrancis.co.uk.

6. Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

7. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records (typically for 6 years as required by UK Tax Law/HMRC) unless and until you ask us to delete this information.

8. Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

9. Contact Us

For more information about our privacy practices, or to make a complaint, please contact our Privacy Compliance Officer:

Pierre Francis Ltd 15 Burnet Lane Broughton, HP22 7DD United Kingdom Email: sales@pierrefrancis.co.uk

Regulatory Body: If you feel your data has not been handled correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).